5 books for bringing analytics into the UX process

Credit: Luke Chesser

Learn how and why analytics data can be used to inform design choices — from getting a better picture of how customers are engaging with your product and finding the right analytics to aid UX research.

1. Customer Analytics For Dummies (Jeff Sauro)
If you need a less technical reference for getting started with analytics, this book is the perfect place to start. It goes through overviews on collecting, measuring and interpreting customer data.

2. Practical Web Analytics for User Experience (Michael Beasley)
Benefits and limitations of on using web analytics in user experience design work.

3. Search Analytics for Your Site (Louis Rosenfeld)
Practical tips on ways to listen to and understand customer needs — and improve your content, navigation and search performance to meet those needs.

4. Lean Analytics (Alistair Croll, Benjamin Yoskovitz)
This book dives into analytics in the context of building & developing a startup and is packed with practical case studies and principles.

Instincts are experiments. Data is proof.

— Alistair Croll, Benajmin Yoskovitz

5. Researching UX Analytics (Luke Hay)
A practical introduction covering why you need to gather analytics data for your UX projects, getting set up with analytics tools and more.

Learn more

Did you find this useful? Buy me a coffee to give my brain a hug.🍵

Feel free to check out my design work or my handbook on UX design, upgrading your portfolio and understanding design thinking.

--

--

--

UX Designer at Microsoft, illustrator, green tea drinker dribbble.com/joannan | UX for Beginners https://amzn.to/3ekRM00

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Collaboration in AEC

Hashtag #Bauhaus100

So You Want to get into UX? Here’s 8 things you should know going in.

IX #021 — The Experience Newsletter

Case Study: iOS Augmented Reality (AR) Mobile App

Day 007 of #100daysofUX: Weekly Summary

Best Practices To Use Scrolling Effects (With Examples)

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Joanna Ngai

Joanna Ngai

UX Designer at Microsoft, illustrator, green tea drinker dribbble.com/joannan | UX for Beginners https://amzn.to/3ekRM00

More from Medium

Being careful with frameworks makes you a better Product Manager

Design Thinking Skills — Product Management

6 Tips for a new Product Designer

3 kinds of users in analytics & BI