5 Books for Nurturing New Ideas
Cultivating creativity through uncertainty for better results
Get a holistic picture of how new ideas grow and the challenges you can expect along the way.
1. Nudge: Improving Decisions About Health, Wealth, and Happiness (Richard H. Thaler, Cass R. Sunstein)
A thought-provoking look into how we can encourage others to make better choices, paired with insights on why people might behave against their own best interests.
2. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Geoffrey Moore)
Classic on how early products face unique challenges to gain mass adoption and the different approaches to marketing based on customer segment.
3. Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information (Emanuel Rosen, Itamar Simonson)
Updating age-old marketing concepts for your customer’s shifting sphere of influence.
4. Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries (Safi Bahcall)
A primer on how company structure and team culture affect product success.
Culture is the pattern of behaviors that you…
