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How to Level Up Your Design Skills

Part 3: Re-framing Your Users

Joanna Ngai
2 min readNov 13, 2017

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Many pain points in our world are the byproduct of poor design decisions. One of which is the notion of designing for the “average”, examples which can be found in women’s clothing sizes, standardized tests and plane cockpits.

For example, women’s clothing sizes pose a problem as there is no single standard but rather a numeric…

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