How to Level Up Your Design Skills

Part 5: Brand Voice

Joanna Ngai
3 min readFeb 12, 2018

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When it comes to brand voice, having a consistent, distinct and trustworthy voice throughout your digital experience can make a lasting positive impact on your end user.

Traditionally the idea of a brand was much more visual — think logos, a set color palette, certain imagery or type ramps. The brand was meant to encapsulate the set of…

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