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Top Three UX Mobile Design Trends
UI/UX trends that are shaping the next generation of mobile apps
The way we used our phones have changed in the last few years. Mobile design trends have as well.
As our screen real estate balloons with each new release of a larger device, designers must consider the real world implications and adjust their designs accordingly. We must strive for creativity that also considers usability.
Here are the top three mobile design trends in the recent app market.
Written Like a Human
Brand voices showcasing playful personality
Brand voice gets an upgrade — look for apps to speak with personality and warmth in your interactions whether on the loading screen or as a notification.
Brand voice is a crucial part of a product’s identity. It keeps your product from simply being another commodity in the eyes of your customers.
There are three steps in establishing brand voice.
- Find a brand personality
- Define a brand voice
- Translate it into user experience
Personality is defined by the American Psychological Association as a “unique psychological qualities of an individual that influence a variety of characteristic behavioral patterns across different situations and over time”. The goal is to determine how your company faces a customer in any given situation.
Ask the following:
- What would my brand say and how?
- How would my brand speak to users during the different stages of their experience?
- What does it hate?
- What does it absolutely love?
